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If your WordPress blog or website plays a role in your livelihood, then you should take a good, long look at its performance, and the impact it is having on your business.

As much as we don't like to admit it, we are all guilty of judging by appearances, and if your WordPress blog is ugly, or your website difficult to navigate, you can be assured that you are losing potential customers by the bucket load.

Even sites that work well and are simple to comprehend can be bad for business.

Google plays a massive role in determining the success or failure of online businesses simply by where they place them in their search results.

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